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title: The Margin+ Plus Method
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 The Margin + Plus Method

# SALES DON'T PAY THE BILLS. MARGINS DO.

![Bradford W. Geddes](https://www.marginplusmethod.com/hubfs/400x400%20px.png "Bradford W. Geddes")

By Bradford W. Geddes

 Smart margins, sharper selling, stronger relationships

## The real margin battle isn’t fought in a spreadsheet.

Most stores were never built to convert activity into profit. They were built to generate activity and hope profit followed. But that gap between activity and profitability can be where a lot of potential money disappears. What's needed are **practical and profitable ways to multiply margins** and build a stronger retail home furnishings business.

The Margin+ Plus MethodTM is built on three forces that **work together** to create a successful business model that **converts traffic and sales into margins.**

### Margins

Stop the quiet leak.

Optimize profitability  through pricing, products, add-ons and inventory.

### Performance

The sale is won in the conversation.

Turn customer conversations into profit.

### Relationships

The relationships that outlast every trend.

Build loyalty through consistency and excellent service.

![Bradford W. Geddes](https://www.marginplusmethod.com/hs-fs/hubfs/1200x1200%20px.png?width=1200&height=1200&name=1200x1200%20px.png)

 COMING IN JANUARY 2027! THE MARGIN + PLUS METHOD PLAYBOOK

## Join the Waitlist and get a FREE chapter now.

The Margin + Plus MethodTM playbook includes more than 100 practical and profitable ways to multiply margins and build a stronger retail home furnishings business.

The book launches in January 2027. Join the waitlist and **get a free copy of the introduction in your inbox.**

[Join the Waitlist -\>](https://5nfdn1.share-na3.hsforms.com/2-s0VticiTiWQj6xNCbLovQ)

![Brad Geddes portrait](https://www.marginplusmethod.com/hs-fs/hubfs/MNT_0560%20(1).jpeg?width=200&height=200&name=MNT_0560%20(1).jpeg "Brad Geddes portrait")

 PRESIDENT & CEO OF ZUCORA

## About Bradford W. Geddes

Bradford “Brad” Geddes is President and CEO of Zucora Inc., a company dedicated to helping home furnishings retailers grow more profitable businesses. Brad has worked closely with hundreds of dealers, store managers, and sales associates across the furniture, appliance, and bedding sectors, gaining deep, practical insight into the realities of highly competitive retail markets. Brad brings a grounded, real-world perspective to the challenges and opportunities facing today’s home furnishings industry.

## Resources

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